Qualitative fieldwork partner in Ukraine
SmartPoll runs qualitative fieldwork in Ukraine for international research agencies: recruitment to your screener, moderation in Ukrainian, transcripts and an English summary.
The moderator who runs your group also writes the summary, so nothing is lost between the room and your client.
| Formats | Groups: 2 h, 3.5 h, 4.5 h (up to 5 h). In-depth, expert, B2B interviews |
|---|---|
| Recruitment | To your screener; identity and role verification |
| Moderator | Pavlo Karaichentsev |
| Output | Transcripts and an English summary |
| Confidentiality | NDA before the brief; blind sponsor on request; agreed data-deletion dates |
In more detail
When agencies come to us
Your client needs Ukrainian groups and your panel does not cover the cities or the profile you need.
The sponsor has to stay unknown to participants, and fieldwork must be run from a neutral name.
The topic needs more than the usual two hours, and the moderator has to follow the discussion rather than the guide.
How we work with your materials
We recruit to your screener and moderate to your discussion guide. Before fieldwork we flag questions that work differently in Ukrainian and suggest wording.
You receive verbatim transcripts and a written summary in English. Simultaneous interpretation and a live stream for observers are available on request.
What we do not do
We do not promise statistical representativeness: groups explain why people think as they do, not how many do. We do not publish client names.
Questions
Do you work to our discussion guide? Yes. We flag questions that may work differently in Ukrainian before fieldwork.
Why do you run longer groups? Warm-up and first answers take the opening hour. The real discussion comes later.
Who moderates? Pavlo Karaichentsev.
Full description
SmartPoll is a Kyiv research agency. For international agencies and consultancies we act as a local fieldwork partner: we recruit, moderate and report, while the client relationship stays with you.
What we cover
Focus groups of two hours, and extended groups of 3.5 to 4.5 hours. In-depth, expert and B2B interviews, online or in person. Recruitment to your screener across government-controlled Ukraine.
Recruitment
We recruit to your screener and verify each participant: identity, role and employer for B2B, and exclusion of people who attend studies too often.
For narrow B2B profiles we agree the realistic incidence with you before fieldwork starts, rather than promising a sample we cannot deliver.
Moderation
Groups are moderated in Ukrainian. The guide is a frame. When a group reaches an important theme early, we stay with it, and we tell you where we departed from the guide.
Our extended format exists because the first hour of any group produces the answers people think are expected. What they actually think comes later.
Deliverables
Verbatim transcripts in Ukrainian, translated transcripts on request, and a written summary in English prepared by the moderator who ran the fieldwork.
The summary is short by design. It reports what was said, why people hold those positions, and what this means for your client’s decision.
Confidentiality
NDA before the brief. Blind-sponsor fieldwork on request: participants and the local market do not learn who commissioned the work. Recordings stay with the project team and are deleted on agreed dates.
Working with Western time zones
We reply to a brief within one business day. Observers can watch a group on request, and we agree a debrief call for the same evening or the next morning.
Author: Pavlo Karaichentsev · Updated: 31.10.2026