Discreet regional research in Ukraine
We run focus groups and interviews in Ukrainian regions so that participants and the local market do not learn who commissioned the work.
One moderator runs the fieldwork and writes the note. The fewer people between the room and the decision, the less is lost.
In more detail
When this is needed
You are assessing a region before an investment, and local answers would change if your name were known.
The question is sensitive: trust in institutions, local power, a decision taken under pressure.
A deal depends on what people on the ground think of the other side.
How it works
NDA before the brief. Neutral topic wording for participants. Recordings available to the project team only. Data-deletion dates agreed in advance.
What we do not promise
Absolute anonymity. We promise a procedure: who sees what, who signs what, and when data is deleted.
Questions
Can fieldwork be blind-sponsor? Yes, under NDA.
Who sees the recordings? The project team only.
Do you name clients? No.
Full description
Blind-sponsor fieldwork is standard practice in qualitative research. It matters most in places where the name of the sponsor would change the answers.
Why the sponsor’s name distorts the result
A participant who knows who is asking responds to the organisation rather than to the question. Some adjust their answers, others argue with the company instead of the topic.
In a small city there is a second effect: within a day everyone knows that a research team is working there. Neutral topic wording matters as much as the NDA.
The procedure
The NDA is signed before the brief, so you do not describe the project to us before the document is in place.
We then agree the wording participants will hear. It has to be true, but broader than your interest. Recruitment runs under the research agency’s name.
Recordings stay with the project team and are deleted on the agreed date.
If a participant asks directly
The moderator does not name the sponsor and does not invent another one. Participants are told that the study is commissioned and that their answers enter the report without names.
Limits
We do not promise that nobody will ever guess. If one large employer dominates a region and every question concerns it, a guess is possible. We say so before fieldwork starts.
Regions
Author: Pavlo Karaichentsev · Updated: 31.10.2026