Expert interviews in Ukraine
An expert interview is a conversation with someone who knows a situation from the inside — through practice, not only through a job title.
We verify both: that the person holds the role they claim, and that the role actually touches your question.
In more detail
When agencies and companies use them
You are entering a region and need to know who decides what, and on what basis.
Your agency needs a verified local partner for a sensitive topic.
You need opposing positions rather than one agreed version of events.
How we reduce bias
We interview people from different, often opposing positions. Conversations run independently, so answers are not coordinated. Conclusions are checked against verbatim transcripts.
Method terms
Screener-based recruitment. Role and employment verification. Double-blind design on request. NDA before the brief.
Questions
How many experts? It depends on how contested the topic is. We propose a number after the brief.
Can fieldwork stay blind-sponsor? Yes, on request, under NDA.
Full description
An expert interview differs from an in-depth interview in subject. We are not primarily interested in the person’s own position, but in how the matter they describe actually works.
Who counts as an expert
Not the most senior person, but the one who deals with the question daily. That can be a head of department, a doctor, a farmer, a developer or a local council member. It can also be a journalist who has covered the sector for ten years.
Before each interview we confirm the role and the employer. It takes little time and saves a wasted conversation.
Why opposing positions matter
Every expert speaks from a position. A manager sees one thing, a subordinate another, an outside observer a third. One side alone produces an account that is convincing and incomplete.
We therefore build the list so that it contains people with different interests, and we run the conversations separately.
How the conversation runs
The moderator starts with how things work and only then moves to judgements. When an expert gives a judgement, we ask what it rests on: personal experience, documents, or what others say.
The summary then shows where a statement is fact and where it is assumption.
What you receive
A written summary: which positions exist, where they agree, where they contradict each other, and what follows for the decision. Quotes are anonymised. Verbatim transcripts on request.
When this is the wrong method
When you need to know how widespread a view is — that is a survey. And when you need ordinary people’s reaction to an offer — that is a group.
Author: Pavlo Karaichentsev · Updated: 31.10.2026