Focus Group Interviews

What is it?

• These are in-depth group interviews aimed at researching the opinions and attitudes of specific target groups towards events, processes, and personalities. They provide an opportunity to explain the causes of phenomena or processes and interpret the variability of opinions in social microgroups.
• Determining the image characteristics and reputation of public figures, politicians, and brands;
• Finding and characterizing target groups;
• Researching the deep motivation of target groups;
• Assessing the media and other communication channels that influence the target audience’s opinion. Determining effective strategic campaigns.

What do we do?

• We conduct an in-depth group interview with a group of 6 to 10 people;
• We can organize an online broadcast, allowing the client to observe the course of the interview from anywhere and simultaneously submit additional or clarifying questions.

Approximate cost: 3,400€ (from 4 focus groups – 800€-1,000€/group)

Call and write to us!

• e-mail: smartpol@smartpoll.agency
• tel: +38 (097) 782 54 45